SAP Data Hub - What is the Business Value?

April 19, 2019 Posted by: Dick Groenhof

You want your business to run on trusted, connected and intelligent data. You need to make solid data-driven decisions to gain a competitive advantage. At the same time, you need to be in control of all your data and reduce data related legal risks. Data management with SAP Data Hub can help you to achieve all this. 

Data is everywhere. Back in 2006, British data scientist Clive Humby coined the phrase “Data is the new Oil” to express the value of data in the modern economy. Interestingly however, in 2006, the majority of the top 10 companies with the highest market capitalization were oil companies, whereas now tech giants like Apple, Google and Amazon are dominating. Data really is the new oil. 

Using data from information systems to support decision making has been common practice for many years. The fragmentation of this data across the IT landscape is also by no means a new challenge. There are a few reasons however why this challenge has become more relevant and urgent in the recent past.

Data Volumes & The Cloud

Not only has there been a tremendous increase in the volume of data generated, but the number of apps and data formats has increased as well. Sensor data, customer interaction data and social media data are some examples of large data volumes being integrated and becoming relevant for corporate analytics.
The second challenge is the rise of cloud-based applications. Organizations are often driven by a ‘cloud first’ strategy and therefore an increasing amount of data is stored in the cloud.

Business Consequences

This potentially can have huge consequences for your business. It means that data can become less accessible to the business. Due to the storage of data in multiple locations, the consistency of data has also decreased and a 'single version of the truth' becomes more complex to achieve. This causes the organization's insight to decrease rather than increase.  Bottom line: business users can lose trust in the data.

Another consequence is that this situation makes it almost impossible to maintain an adequate level of data governance. This provides organizations with substantial legal risks e.g. because of GDPR regulations.

What can you do?

Now, how can organizations cope with these challenges? Before starting about SAP Data Hub, let’s stress that organizations need a solid data management foundation with a well-designed data architecture and good processes in place to be successful. A technical solution can support this, but "a fool with a tool is still a fool".
That being said, SAP Data Hub can support you in achieving this foundation. SAP Data Hub is SAP's data orchestration solution. It leverages existing investments in data development, while also embracing digital innovations in areas of Big Data, Internet of Things, Data Science and Machine Learning. Its purpose is to present 'the right data to the right user at the right time'.


Business Value

So, how can SAP Data Hub help your organization to improve its data management process and gain more business value? Here's a number of arguments to consider.

  • SAP Data Hub provides the business users with a single point of access for all their data needs.
    It provides a centralized library of all data sources in the organization.
  • SAP Data Hub helps reducing the amount of legal risk.
    It provides data lineage, governance and auditability e.g. to support compliance to GDPR regulations
  • SAP Data Hub helps improving the trust in your data.
    It helps to increase the insight and improvement of your data quality. This leads to a higher acceptance of the data by the business user.
  • SAP Data Hub provides a structured way to add data enrichments.
    In combination with SAP Agile Data Preparation, specific data enrichments (e.g. through Excel files) can be added into the data landscape in a standardized and structured way.
  • SAP Data Hub provides access to all different data sources in the organization to be used in the business decision making process.
    This includes both enterprise data from the ERP systems and data from cloud and web sources (e.g. Internet of Things sensor data or customer interaction data from websites and social media).
  • SAP Data Hub helps keeping your data landscape future proof.
    It provides a highly scalable solution which is also flexible to add any future data sources.
  • SAP Data Hub helps to avoid unnecessary data movement.
    It helps in the de-duplication of data by processing the data where it is located and only moving it when it is needed. This helps in the reduction of storage costs.
  • SAP Data Hub provides insight in the business impact of disruptions in your data landscape.
    The centralization of the monitoring process of all data movement in your data landscape, enables you to perform an accurate impact analysis of disruptions on your business processes.

A giant leap for Data Management...

From the first moment we were introduced to SAP Data Hub we could see how it could be a huge added value to organizations. It is our vision that data management is the essential foundation for running a successful business in today’s economy. We are convinced SAP Data Hub is a big step forward on implementing this vision. It will be the spider in your web, bridging the gap between your current data landscape and whatever new technologies the future will throw at you.


Dick Groenhof

Senior HANA, ETL & Big Data Consultant at Expertum